Are you struggling to find the right category and subcategory for your Amazon products? Choosing the right category and subcategory is essential to improve your product's visibility and increase your sales on Amazon. In this article, we'll guide you through the process of selecting the right category and subcategory for your Amazon products.
Step 1: Research Amazon's Category Tree
The first step in selecting the right category and subcategory is to research Amazon's category tree. The category tree is a hierarchical structure of Amazon's product categories and subcategories. To find the category tree, go to Amazon's homepage, scroll down to the footer and click on "Sell on Amazon." From there, you can access the category tree and find the appropriate category and subcategory for your product.
Step 2: Analyze Your Competitors
The next step is to analyze your competitors' product categories and subcategories. Look at the categories and subcategories they are using for their products and see if they are similar to yours. Analyzing your competitors' product categories and subcategories can help you determine the most appropriate category and subcategory for your products.
Step 3: Consider Your Product's Features and Benefits
Consider the features and benefits of your product when selecting the category and subcategory. Think about what your product does and who it is for. This will help you choose a category and subcategory that accurately represents your product and makes it easier for customers to find.
Step 4: Use Relevant Keywords
Using relevant keywords in your category and subcategory selection is crucial. Amazon's search algorithm uses keywords to determine which products to display in search results. Use relevant keywords that accurately describe your product to improve your visibility and increase your chances of appearing in relevant search results.
Step 5: Follow Amazon's Guidelines
Amazon has specific guidelines for category and subcategory selection. Make sure to follow these guidelines when selecting your category and subcategory. Failure to follow Amazon's guidelines can result in your product being removed from the platform or receiving a penalty.
Step 6: Update Your Listings
If you've already listed your products on Amazon, you can still update your category and subcategory. Go to your Seller Central account and select "Manage Inventory." From there, find the product you want to update and click "Edit." From the "Vital Info" tab, you can select a new category and subcategory.
In conclusion, selecting the right category and subcategory is essential to improve your product's visibility and increase your sales on Amazon. By following the steps outlined in this article, you can select the most appropriate category and subcategory for your products and optimize your Amazon listings.
