Section 4: Amazon's Early Reviewer Program
Amazon's Early Reviewer Program is a service that helps sellers generate more reviews on their products. The program was created to help newer products get more visibility and credibility through reviews. Here's everything you need to know about the program:
4.1 What the Early Reviewer Program is
The Early Reviewer Program is a service offered by Amazon that incentivizes customers to leave reviews on new or less-reviewed products. Eligible products must have a selling price of at least $15, have less than 5 reviews, and be enrolled in Amazon's Brand Registry or Amazon Launchpad. Amazon charges a fee of $60 per SKU to participate in the program.
4.2 How it works
Once enrolled in the program, Amazon reaches out to customers who have already purchased the enrolled product to ask if they would like to participate in the program. If the customer agrees, they receive a small incentive in the form of an Amazon gift card (usually $1-$3) for leaving a review within 90 days of their purchase. The reviews left through the Early Reviewer Program are marked with an "Early Reviewer Rewards" badge, which signals to other customers that the review was incentivized.
4.3 Pros and cons of the program
Pros:
- Increased visibility and credibility for new or less-reviewed products
- Incentivizes customers to leave reviews
- Reviews left through the program are marked with an "Early Reviewer Rewards" badge
Cons:
- Can be expensive for sellers with multiple SKUs
- Not all customers may agree to participate in the program
- Reviews left through the program are marked with an "Early Reviewer Rewards" badge, which some customers may view as less trustworthy
In conclusion, Amazon's Early Reviewer Program is a valuable tool for sellers looking to generate more reviews on new or less-reviewed products. While there are some downsides to the program, the benefits can outweigh the costs for many sellers. By carefully considering the eligibility criteria and costs, sellers can make an informed decision about whether the program is right for their business.
