Amazon Product Photography and Video
When it comes to selling products on Amazon, having high-quality product photography and video can be a game-changer. In fact, according to Amazon, products with high-quality images have an increased chance of selling over those with lower-quality images. This is because the images and video allow customers to get a better idea of what they're buying and make informed purchasing decisions. In this guide, we'll cover everything you need to know about Amazon product photography and video, including how to do it, benefits, minimum quality requirements, and more.
The Importance of Product Photography and Video:
Before diving into the specifics of product photography and video, it's important to understand why they're so crucial for Amazon sellers. With the rise of e-commerce, customers can't physically interact with products before purchasing, which means that they rely heavily on product images and videos to inform their buying decisions. High-quality product photography and video can help customers understand the size, shape, and color of a product, as well as any unique features or benefits. This not only helps increase the likelihood of a sale but can also reduce the number of returns due to inaccurate expectations.
How to Do Amazon Product Photography and Video:
There are two main options for getting high-quality product photography and video for your Amazon listings: doing it yourself or hiring a freelancer or professional. Doing it yourself can be cost-effective and allows you to have complete control over the process, but it does require some technical knowledge and equipment. To do it yourself, you'll need a high-quality camera, lighting equipment, a backdrop, and editing software. You'll also need to ensure that your images meet Amazon's minimum quality requirements, which we'll cover in more detail below.
Hiring a freelancer or professional can take the pressure off of you and ensure that you have high-quality images and videos. Freelancers and professionals typically have the equipment and expertise to create professional-looking product images and videos. However, it can be more expensive than doing it yourself, and it's important to vet potential candidates to ensure that they have experience working with Amazon sellers.
Minimum Quality Requirements:
Amazon has strict guidelines for product images and videos, and it's important to ensure that your images and videos meet these requirements to avoid having your listings removed or suppressed. Here are the minimum quality requirements for product images on Amazon:
- JPEG or TIFF format
- At least 1000 pixels on the longest side
- RGB or sRGB color mode
- Backgrounds must be pure white (RGB values of 255, 255, 255)
- Must show the entire product, and images must be clear and in focus
For product videos, the minimum quality requirements are:
- At least 1280 x 720 resolution
- Maximum length of 15 seconds
- Must not contain any additional text or graphics
- Must have a resolution of at least 30 frames per second
Benefits of High-Quality Product Photography and Video:
Investing in high-quality product photography and video can have numerous benefits for Amazon sellers. Here are just a few:
Increased visibility and sales: Listings with high-quality images and videos are more likely to rank higher in Amazon search results and attract more clicks and conversions.
Improved customer experience: High-quality images and videos can help customers make informed buying decisions, which can lead to higher customer satisfaction and fewer returns.
Enhanced brand image: Consistently high-quality images and videos can help establish your brand as trustworthy and professional, which can lead to increased customer loyalty.
Conclusion: Product photography and video are critical components of selling on Amazon. With the right equipment and knowledge, you can create high-quality images and videos yourself, or you can hire a freelancer or professional to ensure that your listings stand out from the competition. By understanding Amazon's minimum quality requirements and the benefits of high-quality images and videos that will help your product stand out on Amazon. Remember to optimize your images and videos for Amazon's search algorithm and to always maintain the minimum quality requirements.
